Optimising your Google Business Profile for restaurants

The first step is to create your Google Business Profile or claim an existing listing. Often an automatically generated listing already exists that you simply need to take over as the owner.

• Search for your restaurant's name on Google and check whether a listing already exists.
• Sign in with a Google account that you want to use for your business.
• Claim the listing or create a new profile with the correct category.
• Complete the verification, for example by postcard, phone or video.

Only after verification can you edit all details and fully control your profile. Take your time with this step, as it forms the basis for everything else.

A complete profile builds trust and helps Google match your restaurant to the right searches. Missing details quickly lead to follow-up questions or lost guests.

Details that always belong in your profile

• Exact name, address and phone number in a consistent format.
• Current opening hours including holidays and special times.
• A fitting primary category such as restaurant, café or bistro.
• Features such as outdoor seating, reservations or step-free access.

Update this information as soon as anything changes. Incorrect opening hours in particular frustrate guests who find your door closed.

Visual impressions often decide within seconds. Compelling photos and linked content give guests the confidence they need to choose your venue.

1. 1Upload high-quality photos of the interior, dishes and exterior.
2. 2Link your digital menu directly in the profile.
3. 3Add the address of your restaurant website on your own domain.
4. 4Include links to reservations and online ordering.

With gastronomx you maintain your menu and website just once; the mobile view, QR code and language variants appear automatically and match every click coming from your profile.

A lively profile signals to guests and Google that your business is active. Posts, reviews and the question-and-answer feature offer simple tools for this.

• Publish posts about promotions, new dishes or events.
• Kindly ask satisfied guests to leave a review.
• Reply to reviews politely, whether positive or critical.
• Maintain the questions and answers section with helpful notes.

Respond promptly and matter-of-factly. This shows future guests as well that their feedback matters to you.

Your Google profile and your website should show the same information. Conflicting details confuse guests and weaken your findability.

How your own website complements the profile

A restaurant website on your own domain brings together your menu, opening hours, directions, contact details as well as reservations and ordering in one mobile-optimised place. It supports your findability on Google and gives your profile a reliable destination.

With gastronomx you set up this website without technical hurdles and start for free without a credit card. Always keep your profile and website aligned so that both work together for you.